“5 Big Reasons Your Church Needs Google My Business (Even If You’re Not Techy!)”
Are you having a hard time reaching new people and growing your church community? It can be overwhelming, especially if you're not a tech expert. Read More… and grow your church community? It can be overwhelming, especially if you're not a tech expert. It is all good, because there is a powerful tool that can help your church get found and make a bigger impact in your community: Google My Business.
In this article, we will discuss five big reasons why your church needs to have a Google My Business profile, even if you're not tech-savvy. Whether you're a pastor, church leader, or volunteer working on church website design and digital outreach, these tips will surely benefit your ministry.
1. Show up on Google Maps
One of the biggest benefits of having a Google My Business profile is that it allows your church to show up on Google search and Google Maps. This means that when someone searches for churches in your area, your listing will appear, even if your website is not ranking in Google yet. This makes it easier for new visitors to find your church and attend your services.
2. Share service times and updates
Your Google My Business profile is like a mini social media platform on Google. You can list important information such as your service times, address, contact information, and even your website link once it's ready. You can also use the post section to share updates on upcoming events, sermons, and other announcements. This keeps people informed without having to dig for information on your website.
3. Get discovered by new visitors
By having a presence on Google search and maps and consistently posting updates on your Google My Business profile, you also have the potential to reach new visitors. People often search for churches online when looking for a new place to worship or attend events. By making sure your church has a strong presence on Google, you increase the chances of attracting new people to your community.
4. Build trust with reviews
Another great feature of Google My Business is the ability for people to leave reviews about your church. This can be a powerful tool for building trust and credibility with potential visitors. Encourage your members and visitors to leave positive reviews, and even make it a regular part of your Sunday service announcements. Positive reviews can help others feel confident about attending your church.
5. Track how people find your church online
Google My Business also provides valuable insights on how people are finding your church online. You can see how many people searched for your church, clicked for directions, visited your website, or called you directly from your listing. This data can help you make data-driven decisions and adjust your digital outreach strategies accordingly.
In conclusion, having a Google My Business profile is essential for any church looking to grow its online presence and reach more people in their community. It's easy to set up, free, and provides valuable benefits such as showing up on Google search and maps, sharing important information and updates, reaching new visitors, building trust with reviews, and tracking how people find your church online.
If you're new to Google My Business or need help setting it up for your church, consider joining a live masterclass on Tuesdays at 10:00am PST. You can register for free at webinar.echurchdigital.com and get answers to all your questions about digital marketing, church website design, and more.
So go ahead and set up your Google My Business profile today, and watch as it helps your church make a bigger impact in your community. Remember, it doesn't take any special technical skills to do it – just a desire to reach more people with the message of love and hope. And don't forget to share this article with others who could benefit from it. God Bless you
